Should Google’s Ad Market Be Regulated Like the Stock Market?

A leading antitrust scholar says yes. Congress may be listening.
A cowboy readies a lasso for a giant chrome logo.
In a new paper, Dina Srinivasan argues that “Google dominates advertising markets by engaging in conduct that lawmakers prohibit in other electronic trading markets.” ILLUSTRATION: WIRED STAFF; GETTY IMAGES

THE DAYS OF suit-clad men shouting out orders on the bustling floors of stock exchanges are mostly gone, replaced by windowless rooms full of servers, but the stock market is still a busy place. On the 13 US stock exchanges combined, around 50 million trades happen every day. And yet there’s another digital marketplace out there that processes tens of billions of transactions daily, one whose complexity makes the NASDAQ look like a lemonade stand: online advertising.

Read the full article here:

https://www.wired.com/story/google-ad-market-regulated-like-stock-market/

Leave a reply